This is the best way for a project to start...with passion.
Hey Jonathan. Hope all is well! I
came across a clothing company recently that made me think of you, and
I've been meaning to reach out ever since to run an idea past you. Everything about this company, Vollebak, is unique. The
founders are two brothers who are crazy marathoners like you, and
are/were also in advertising prior to this clothing venture. They worked
for the famous agency, Chiat Day (called TBWA in Europe), that produced the Think Different ad for Apple. Their clothing is more like lab experiments, something you might think of as DARPA's materials division.
I learned about them because a friend of mine purchased their 100 Year Hoodie, and couldn't stop talking about it, and more importantly, them. I've since become obsessed too. So I was thinking that they would be an awesome client for you. What
if we pitched them something that would put their clothes in front of
people in the most rugged areas of North America and I could run the
tour on the ground? Something that will generate conversations and engagement wherever we go! What do you think!?! Any interest? 🙂
